Farmer’s Fridge is a startup with a BHAG of making healthy food as accessible as a candy bar. If you live in greater Chicago (and now Milwaukee, metro New York and elsewhere), you may have seen their vending machines in office buildings, airports, hospitals and more. The challenge they’ve taken on is enormous, and they’re well on their way.

The company’s founder, Luke Saunders, is an exceptionally bright, driven entrepreneur. He’s also a pretty cool guy. CBS News interviewed him shortly before the COVID-19 shutdown, an interview that aired in early May, is shown above.

Here’s what Luke had to say about our work with him and his team:

“The Traction Group provided invaluable help to Farmer's Fridge at an early stage that was critical to our success. The simplicity and effectiveness of the program allowed us to quickly build a foundation for better execution and growth. Specifically, EOS® gave us a method for setting the right priorities and then organizing our team and activities around those priorities with strict accountability.

I definitely do not think we would have been as successful as we have been without implementing EOS® when we did, and I continue to benefit from the simple tools I learned to implement by working with The Traction Group.”

We couldn’t be prouder of Luke and his team. We’re humbled and delighted to have been part of their journey. And the salads are terrific!

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