Client Spotlight – Hillerich & Bradsby

When COVID-19 shut down baseball, other sports and tourism, their business revenue was severely impacted. As you can see in the video below, they quickly shifted their glove supply chain into the production of anti-bacterial face masks, donating a portion of the proceeds to food banks. Although it’s not shown in the video, they also re-purposed their national distribution center, turning it into a shipping point for PPE of all kinds.

The High Impact and Low Cost of Recognition

Human beings are hard-wired to crave recognition. When we know that others are seeing us in a positive light, our brains release a few chemicals into our systems that makes us feel good both physically and emotionally. This feeling encourages us to engage or move towards the source that triggered it. In short, we move closer because we want more of that feeling.

Living Your Ideal Life

In business and life, we sometimes lose sight of why we do the things we do. In our hamster-wheel efforts to complete our endless to-do lists, it’s easy to become lost in the details of what occupies our time, our energy and financial resources. Most of us rarely stop and ask ourselves the simple question, “why?” In this environment, we lose sight of the reality that our businesses, though important and profoundly personal, are really just a means to an end, not the end itself. We forget to ask ourselves why doing what we do day-in and day-out is important.